COEUR D'ALENE RESIDENTS PREPARE FOR THE NATION'S BEST MEXICAN FOOD RESTAURANT TO OPEN MARCH 28TH.

FOR IMMEDIATE RELEASE
COEUR D'ALENE, March 28, 2012 -- The time has finally come for every hungry belly in the "Lakeside Playground of the Pacific Northwest" has been waiting for! Cafe Rio Mexican Grill, the nation's number one traditional Mexican food restaurant, will open its doors in Coeur d'Alene, ID on Wednesday March 28th, marking the company's sixth Idaho location. Once those doors open at 10:30AM at 560 W. Kathleen Avenue, the smell of fresh made tortillas and sweet pork barbacoa will fill the air.

Guests, residents and media are invited to attend the Ribbon Cutting Ceremony on opening day 10:00AM. As is customary for Cafe Rio Mexican Grill and its ongoing effort to give back to local communities, they will again make an impact by donating $2500, including a donation to Coeur d'Alene School District. The opening will be followed by multiple community events including 50% off Days, Youth Fundraisers, a blood drive and an appearance by the Snake Pit Derby Dames! Note: Cafe Rio Mexican Grill is offering all media members a free meal on March 28th with proper media credentials.

Cafe Rio Mexican Grill was recently voted the number one Quick Service Restaurant in the Nation for 2011, for the second year in a row, through the prestigious Sandelman and Associates' Quick-Track Award, edging out the strongest companies in the restaurant industry with its traditional Mexican food and impeccable service. The Quick-Track Award is an honor limited to the very best restaurant performers in the nation and is based solely on customer reviews and dining experience.

"Continual Expansion in Idaho is very exciting for us," states Bob Baker, President and CFO of Cafe Rio Mexican Grill. "We love Idaho, this is our 6th restaurant location and we've received great support from our customers and the local community. We are looking forward to being a member of the Coeur d'Alene community."

The Coeur d'Alene location will bring the restaurant count to 49 total locations nationwide. Throughout the current state of the economy and financial stress among big and small businesses alike, Cafe Rio Mexican Grill has accelerated growth, providing many job opportunities to its local markets.

Cafe Rio Mexican Grill, Inc.:
Cafe Rio Mexican Grill, Inc., headquartered in Salt Lake City, Utah, is one of the leading quick-casual restaurants specializing in traditional Mexican food. The company currently operates 48 restaurants throughout the nation. Cafe Rio's primary business is serving its customers the highest quality meals with the freshest ingredients both through the restaurant locations and catering business. Cafe Rio Mexican Grill's web address is http://www.caferio.com.

If you would like more information on this topic or to schedule an interview or appearance with a Cafe Rio executive, please contact, Cafe Rio Mexican Grill Media Representative: Jennifer Burns 801-358-1858 or jburns@caferio.com.